Founding the company with the groundbreaking launch of Tom & Serg in 2013, Managing Director Tom Arnel and his team raised the bar and set the scene for a casual dining revolution in Dubai. Tom & Serg was a statement. It wasn’t about the biggest designs, the fanciest branding or the most intricate fit-out. It was about creating something that had its own unique identity and something that was far away from the glitz and glamour of Dubai. A casual cafe with great coffee, great food and a great atmosphere, all packaged up in an Al Quoz warehouse.

Fast forward 9 years and EATX is now home to some of Dubai’s most loved brands – Tom & Serg, The Sum of Us, Common Grounds & Encounter Coffee. Staying true to the goal of being pioneers in culinary entrepreneurship EATX shows no sign of slowing down, with 10 new venues and 6 new brands in the pipeline for 2022.

Hip urban cafes, bars with a twist of nostalgia, and ‘world first’ restaurants with make-you-smile service that you won’t find anywhere else. Welcome to EATX.