EATX is a hospitality group that is driven to create concepts of the future with climate, culture and community at the core. Determined to become the UAE’s leading restaurateurs and one of the few homegrown hospitality companies
to launch internationally, EATX’s mission is to empower young talent and inspire the future of culinary entrepreneurship.

EATX represents a mindset of infinite possibilities that will catapult us into a new era and provide the hospitality industry in the UAE with what it craves: passion, edge, food innovation and personality.
We will strive to inspire and reshape the food culture wherever we go.


Founding the company with the groundbreaking launch of Tom & Serg in 2013, Founder Tom Arnel and his team raised the bar and set the scene for a casual dining revolution in Dubai. Tom & Serg was a statement. It wasn’t about the biggest designs, the fanciest branding or the most intricate fit-out. It was about creating something that had its own unique identity and something that was far away from the glitz and glamour of Dubai.

A casual cafe with great coffee, great food and a great atmosphere, all packaged up in an Al Quoz warehouse. Fast forward 10 years and EATX is now home to some of Dubai’s most loved brands which are integrated to the daily routine of the Dubai community. Staying true to the goal of being pioneers in culinary entrepreneurship EATX shows no sign of slowing down, with 4 new venues opened in 2023 including the groups greatest ever project The Guild; a premium dining concept in DIFC unlike anything the city has ever seen.

From urban cafes, bars with a twist of nostalgia, laid-back family-friend beach clubs and ‘world first’ restaurants; EATX is set for growth with its unique well positioned brands that you won’t find anywhere else.